Savoir Education

Education Consulting Agency · San Francisco Bay Area, CA

Industry: education & consulting
The scope: brand identity design, print COLLATERAL design 

The Brief

Savoir Education is a San Francisco-based education consulting agency helping high-achieving students gain admission to prestigious U.S. and international universities. The founder needed a brand identity that matched the calibre of her work: refined, trustworthy, and modern.

Our Approach

Education consulting at this level is built on trust and credibility. We anchored the palette in deep blues to signal trust and authority, balanced with a warm fiery orange to add personality and warmth. The founder wanted to incorporate a butterfly to represent the transformation students go through — so we designed a brandmark that merges a book with a butterfly, tying her personal philosophy to the educational journey in a single symbol.

What We Delivered

• Full brand identity (logo suite, colour palette, type selection)

• Complete stationery suite (letterhead, envelopes, business cards)

• Brand guidelines document

The Result

The founder was thrilled with the brand identity — it captured the professionalism and warmth she wanted to convey to prospective families.